A new lighting scheme has been installed in Droitwich Spa high street, as part of efforts to improve the look and feel of the town centre.
The overhead chain of festoon lights starts at the Parish of Droitwich Spa Church and zig zags across various buildings before ending at Ace Essentials.
Although they have been installed just in time for Christmas - to add some extra beauty to the high street while shoppers hunt for festive bargains - they are a permanent addition to the town and will be used throughout the year. 
During the winter, they will be on from 3pm each day and go off at 10pm.
The project has been delivered by Droitwich Spa Place Board, working with Wychavon, and funded by the UK Shared Prosperity Fund.
An overhead lighting scheme forms part of the Droitwich Spa Investment Prospectus, funded by Wychavon to help the town continue to thrive in the future.
It is the first part of a larger project to improve the town’s nighttime economy.
Cllr Richard Morris, Executive Board Member for Economic Growth and Tourism on Wychavon District Council, said: “This is something traders have long called for, and I’m delighted, working with Droitwich Spa Place Board, we have been able to deliver that. They look amazing and create a warm, welcoming atmosphere people will want to come and spend time in and discover everything Droitwich Spa has to offer.”
Matt Nicol, Chair of Droitwich Spa Place Board, said: “We are really grateful to local traders and landlords for their support, which has allowed us to install this amazing light scheme so quickly. They really enhance the appearance of the high street, and visitors can enjoy them while finishing off their Christmas shopping with the amazing local businesses we have here in Droitwich Spa.”
The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills.
