Families are being invited to step into a festive Augmented Reality (AR) adventure this Christmas, with plenty of time to enjoy the North Pole Safari in Pershore, open now and running until Tuesday, 7 January 2026.
The free AR trail, organised by High Street Safari in partnership with Wychavon, transforms shop windows across the town into magical portals to the North Pole. By scanning QR codes, families can uncover clues, meet elves and enchanting creatures, and help Santa solve his secret password.
The adventure is split into two themed routes:
The Workshop Route – Meet the elves and toys inside Santa’s bustling workshop.
The Winterwood Route – Discover the magical creatures roaming snowy forests.
Optional guide sheets and festive activity packs are available from the Pershore Visitor Information Centre at Pershore Town Hall.
Cllr Richard Morris, Leader of Wychavon and Executive Board Member for Economic Growth and Tourism, said: "We’re delighted to bring the North Pole Safari to Pershore. It’s a great way to enjoy quintessential Pershore and its many great independent offerings. It’s also a wonderful way for families to explore the town together and enjoy a festive adventure that blends tradition with technology."
Once families solve Santa’s password, they’ll become Official Certified Elf Helpers and can claim a free festive e‑book prize.
The trail is easy to join — no app required, open the website on your smartphone. Each route takes around 45 minutes and can be completed in one go or over several visits.
For more information or to start your adventure, visit: https://highstreetsafari.com/NorthPole
