Wychavon’s Pershore Place Board has unveiled a new set of welcome signs designed to celebrate the town’s character, heritage, and natural beauty.
The project, funded through Wychavon’s share of the UK Shared Prosperity Fund and delivered in partnership with Worcestershire County Council Highways, introduces six new pictorial signs positioned at key gateways into Pershore.
Each sign features imagery chosen to reflect Pershore’s most recognisable and best-loved assets, including Pershore Abbey, the town’s historic bridges, the River Avon, the Wetlands, Pershore’s famous plums and blossom, and a striking kingfisher photograph. The aim is to create a warmer, more distinctive welcome for visitors while strengthening local pride in the town’s identity.
Richard Morris, Portfolio Holder for Economic Growth and Tourism at Wychavon, said: “Pershore has a unique charm and a strong sense of place, and these new signs capture that beautifully. They showcase the landmarks and landscapes that make the town special, and they do so in a way that feels modern, welcoming, and unmistakably Pershore. This project is a great example of how investment can deliver visible, meaningful improvements for our communities.”
Michael Hodges, Chair of the Pershore Place Board, said: “Our board is made up of people who care deeply about Pershore, and we wanted the signs to reflect the town as residents know it, full of history, nature and local character. We’re delighted with the result and grateful to everyone involved, from the designers to the partners who helped bring the project to life.”
Installation of the signs is now underway, with photographs of each location to be shared once all works are complete. The project forms part of a wider programme of place‑based investment across Wychavon, designed to enhance local identity, support economic vitality and celebrate what makes each town unique.
Note to editors:
The UK Shared Prosperity Fund provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus
