Wychavon is proud to announce the launch of a trial initiative to provide free, quality period products in public toilets across the district, as more than one in five people who menstruate in the UK struggle to afford period products.
In partnership with the charity Hey Girls, this initiative aims to wipe out period poverty and challenge the stigma surrounding menstruation, highlighting that access to sanitary products is a fundamental necessity. 
Period poverty, the inability to afford or access menstrual products, is a challenge in Wychavon, as it is in many other parts of the UK. This initiative is part of the council's broader We Are Wychavon promises, which aim to improve the district's health and wellbeing.
Cllr Beverley Hardman, Executive Board Member for Environment at Wychavon, emphasises the shift away from the term ‘period poverty’, advocating for ‘period dignity.’ She stated, “It’s about promoting a positive message, promoting a supportive environment, and empowering women while tackling the stigma associated with periods.”
Current data reveals that the number of women in the UK struggling to afford period products is on the rise. An estimated 2.8 million people*, more than one in five, are struggling to afford period products. This results in people wearing their products for longer and re-using disposable pads, which can be hazardous to health. Action Aid found in their 2023 poll, that of women and people who menstruate: “Thirty-seven per cent said they had used tissues or cotton wool instead of sanitary products in the last 12 months. Thirteen per cent used socks or other clothing, and 9% resorted to using paper or newspaper.” Cllr Hardman noted that the ongoing cost-of-living crisis significantly exacerbates these issues, forcing families to make tough choices between basic necessities.
“While Wychavon is generally considered an affluent area, it does have pockets of deprivation," she remarked. "We know that the demand for period products is there. But, it’s not just about addressing a lack of access; it's about creating a culture where periods are normalised, and no one feels shame or stigma. It’s not just about providing products; it’s about showing we care.”
In collaboration with Hey Girls, Wychavon is providing free disposable period products, made from sustainably sourced bamboo and 100% certified organic cotton, in Wychavon’s public toilets to those who are unable to afford sanitary pads and/or applicator tampons. The products are eco-friendly and recyclable, aligning with the council’s commitment to addressing climate emergency challenges. Beyond product availability, the council is dedicated to reducing stigma and taboos surrounding menstruation.
In the initial trial period, free period products will be available through free-to-use vending machines located in all female toilets in the district.
Addressing period poverty is not only a fundamental logistical concern but also a significant issue of equality. The trial is made possible through funding from the Household Support Fund, with plans to continue providing this essential service if the trial proves successful.
NHS advice for people with concerns about their periods, such as painful, heavy, or irregular bleeding, or bleeding between periods or after sex, is to speak to a healthcare professional like a GP.
Date: 23 July 2025