Community and Living

Youth Vaping Campaign

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Tackling the risks of vaping among young people

As part of one of our local democracy days, students asked us to do something to tackle the increasing number of young people vaping.

In response, we launched our anti-youth vaping campaign in early 2025.

Although vaping can be a useful tool to help adults quit smoking, its use amongst young people who
have never smoked is growing. We have even had feedback from our schools about pupils younger than ten vaping!

This is a concern as, while we know vaping is less harmful than smoking, we still don’t know what the long-term effects of vaping are. However, we do understand the impact of nicotine, particularly on developing young minds and bodies. It’s for that reason alone we should be doing all we can to raise awareness of the potential risks of vaping among our young people.

Our eye-catching campaign was developed with feedback from pupils at Droitwich Spa High School and focuses on three themes:

Challenging perceptions

Although youth vaping is growing, only 9% of 11 to 15-year-olds vape regularly according to an NHS England study. The research we did with students revealed they believed the number of young people regularly vaping was much higher than this. The campaign aims to show that by not vaping they aren't missing out and the 'norm' is to not vape.
The risk of the unknown

The research we did with students revealed they were interested, and would potentially be deterred from vaping, if they knew more about the health risks.

Unfortunately, we don’t know the long-term
health impact of vaping yet. We know it is less harmful than smoking which is why it is recommended for adults as a useful way of moving off tobacco and towards a smoke free life.

The campaign focuses on that unknown risks and challenges young people to ask if themselves if it is really worth the risk? The message is simple- if you
don’t smoke, then don’t vape.
The impact of Nicotine

Although research is still emerging around vaping itself, we do know what nicotine does to the body, especially if it is developing.

We know nicotine addiction can increase stress and anxiety while reducing concentration. A UK standard disposable vape delivers a similar amount of nicotine as
20 cigarettes.

The campaign conveys this message in a thought provoking way.

Campaign assets

The campaign includes posters for schools with links to more information and support. Advertising has also taken place on social media, buses and digital radio.

You can download our anti-vaping campaign posters below for use in your school or youth setting.

If you would like to discuss how we could support you to futher raise awareness of the risks of underage vaping in your school or youth setting then please email This email address is being protected from spambots. You need JavaScript enabled to view it. or This email address is being protected from spambots. You need JavaScript enabled to view it. for more information.

You can get more information about the impact of vaping on young people at www.talktofrank.com.

Most young people don't vape poster

Get addicted to life not your vape poster

Worth the gamble poster

Stress relief? Think again poster